/* ==========================================================================
   IOA Presencia · Secuencia de inducción
   dolor → conciencia → solución → diferenciación → acción
   Compartido por / (México) y /es/ (España). Usa las variables de :root
   definidas en cada landing (--bg, --surface, --blue, --violet, ...).
   ========================================================================== */

/* Hero: subtítulo de marca + frase de urgencia */
.hero-tagline{font-size:clamp(1.25rem,2.4vw,1.75rem);font-weight:700;color:var(--white);letter-spacing:-.01em;margin-bottom:1.25rem;animation:fadeUp .9s ease-out}
.hero-tagline .grad{font-weight:800}
.hero-induction{font-size:clamp(1rem,1.7vw,1.15rem);color:var(--muted2);max-width:660px;margin-bottom:2.5rem;line-height:1.7;animation:fadeUp 1s ease-out}
.hero-induction strong{color:var(--text);font-weight:600}

/* Cita destacada: frase de inducción como separador visual */
.ind-quote{max-width:820px;margin:3.5rem auto 0;padding:1.75rem 2rem 1.75rem 2.25rem;position:relative;background:linear-gradient(135deg,rgba(59,130,246,.07),rgba(124,58,237,.05));border:1px solid rgba(59,130,246,.18);border-radius:20px;text-align:left}
.ind-quote::before{content:'';position:absolute;left:0;top:18px;bottom:18px;width:4px;border-radius:4px;background:linear-gradient(180deg,var(--blue),var(--violet))}
.ind-quote p{margin:0}
.ind-quote .ind-lead{font-size:clamp(1.1rem,2vw,1.35rem);font-weight:700;color:var(--white);line-height:1.4;letter-spacing:-.01em}
.ind-quote .ind-support{font-size:1rem;color:var(--muted2);line-height:1.65;margin-top:.5rem}
.ind-quote .ind-cta{margin-top:1.25rem;display:flex;gap:12px;flex-wrap:wrap}
.ind-quote.center{text-align:center;padding:2rem}
.ind-quote.center::before{display:none}
.ind-quote.center .ind-cta{justify-content:center}
.ind-quote.tight{margin-top:0;margin-bottom:3rem}

/* Sección confianza */
.trust-section{background:var(--bg)}
.trust-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem;margin-top:3rem}
.trust-card{background:var(--surface);border:1px solid var(--border);border-radius:18px;padding:1.5rem;transition:all .3s}
.trust-card:hover{border-color:rgba(16,185,129,.3);transform:translateY(-3px)}
.trust-card .ti{width:42px;height:42px;border-radius:11px;display:flex;align-items:center;justify-content:center;font-size:1.25rem;background:rgba(16,185,129,.1);margin-bottom:.9rem}
.trust-card h3{font-size:1rem;font-weight:700;color:var(--white);margin-bottom:.35rem}
.trust-card p{font-size:.88rem;color:var(--muted2);line-height:1.55}
.trust-cta{text-align:center;margin-top:2.5rem}

/* Puente WhatsApp: de visitante a conversación */
.bridge-section{background:var(--surface);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.bridge-inner{max-width:1200px;margin:0 auto;padding:90px 6%;display:grid;grid-template-columns:1.1fr .9fr;gap:3rem;align-items:center}
.bridge-flow{display:flex;flex-direction:column;gap:.75rem}
.bridge-step{display:flex;align-items:center;gap:14px;background:var(--bg);border:1px solid var(--border);border-radius:14px;padding:1rem 1.25rem}
.bridge-step .bn{flex:none;width:34px;height:34px;border-radius:10px;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:.9rem;color:#fff;background:linear-gradient(135deg,var(--blue),var(--violet))}
.bridge-step.wa .bn{background:#25D366}
.bridge-step strong{display:block;color:var(--white);font-size:.95rem}
.bridge-step span{display:block;color:var(--muted2);font-size:.84rem;line-height:1.45}
.bridge-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:1.5rem}
.bridge-chips span{font-size:.78rem;font-weight:600;color:var(--muted2);border:1px solid var(--border-bright);border-radius:100px;padding:5px 12px}
.bridge-ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:2rem}
.btn-wa{display:inline-flex;align-items:center;gap:8px;padding:15px 28px;background:#25D366;color:#fff;text-decoration:none;font-size:1rem;font-weight:700;border-radius:14px;transition:all .3s;box-shadow:0 0 30px rgba(37,211,102,.25)}
.btn-wa:hover{transform:translateY(-2px);box-shadow:0 0 44px rgba(37,211,102,.4)}
.btn-wa svg{width:18px;height:18px}

/* Cierre de marca */
.brand-close{display:block;margin-top:1.5rem;font-size:1.05rem;font-weight:700;color:var(--white)}

@media(max-width:860px){
  .trust-grid{grid-template-columns:repeat(2,1fr)}
  .bridge-inner{grid-template-columns:1fr;gap:2rem;padding:70px 6%}
}
@media(max-width:560px){.trust-grid{grid-template-columns:1fr}}
@media(max-width:640px){
  .ind-quote{padding:1.4rem 1.25rem 1.4rem 1.6rem;margin-top:2.5rem}
  .ind-quote .ind-cta a,.bridge-ctas a{width:100%;justify-content:center}
}

/* Banner de consentimiento (usado en /es/) */
.consent-bar{position:fixed;left:16px;right:16px;bottom:16px;z-index:200;max-width:720px;margin:0 auto;background:var(--surface);border:1px solid var(--border-bright);border-radius:16px;padding:1.1rem 1.25rem;display:flex;gap:1rem;align-items:center;box-shadow:0 20px 50px rgba(0,0,0,.5)}
.consent-bar[hidden]{display:none}
.consent-bar p{font-size:.85rem;color:var(--muted2);line-height:1.5;margin:0;flex:1}
.consent-bar a{color:#93c5fd}
.consent-bar .cb-btns{display:flex;gap:8px;flex:none}
.consent-bar button{font-family:inherit;font-size:.85rem;font-weight:700;padding:9px 16px;border-radius:10px;cursor:pointer;border:1px solid var(--border-bright);background:transparent;color:var(--white)}
.consent-bar button.ok{background:linear-gradient(135deg,var(--blue),var(--violet));border:none}
@media(max-width:640px){.consent-bar{flex-direction:column;align-items:stretch}.consent-bar .cb-btns button{flex:1}}